The Impact of Real Estate Photography on Buyer’s Decision Making
If you are selling your property, you might wonder how important it is to invest in professional real estate photography. After all, you can always snap some photos with your smartphone and upload them online, right?
Wrong. The quality of your photos can make or break your chances of attracting potential buyers and getting the best price for your home. In fact, according to a study by the National Association of Realtors, 87% of home buyers who searched for a home online said that photos were among the most useful features of real estate websites.
Why is that? Because photos are the first impression that buyers get of your property. They can showcase its best features, highlight its unique selling points, and create an emotional connection with the viewers. Photos can also help buyers visualize themselves living in the space and imagine how they would use it.
On the other hand, poor-quality photos can have the opposite effect. They can make your property look unappealing, outdated, or even misleading. They can also deter buyers from clicking on your listing or scheduling a showing. As a result, you might miss out on valuable opportunities and end up with a lower offer or a longer time on the market.
So, how can you ensure that your photos have a positive impact on buyer’s decision making? Here are some tips to follow:
Hire a professional photographer. A professional photographer will have the skills, equipment, and experience to capture your property in the best light and angle. They will also know how to edit the photos to enhance their quality and appeal.
Prepare your property for the shoot. Before the photographer arrives, make sure to declutter, clean, and stage your property. Remove any personal items, such as family photos, religious symbols, or political signs. Add some fresh flowers, plants, or candles to create a cozy and inviting atmosphere.
Choose the right time of day. The best time to take photos is usually in the morning or late afternoon, when the natural light is soft and flattering. Avoid taking photos at noon, when the sun is harsh and creates shadows and glare.